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Thursday, May 14, 2020 | History

2 edition of Re-defining the international plc - deception or diagnosis? found in the catalog.

Re-defining the international plc - deception or diagnosis?

E. P. Hibbert

Re-defining the international plc - deception or diagnosis?

y Edgar Hibbert.

by E. P. Hibbert

  • 47 Want to read
  • 33 Currently reading

Published by Middlesex University Business School in London .
Written in English


Edition Notes

SeriesDiscussion paper series / Middlesex University Business School. marketing -- no.18, Discussion paper series (Middlesex University Business School) -- no.18.
ContributionsMiddlesex University. Business School.
The Physical Object
Pagination10p.
Number of Pages10
ID Numbers
Open LibraryOL22132248M

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Re-defining the international plc - deception or diagnosis? by E. P. Hibbert Download PDF EPUB FB2

The paper considers other approaches to the international PLC, including incremental and evolutionary cycles. There is a special focus on the positioning of global brands in this scenario, together with a number of topical illustrations from brand companies.

The Paper concludes by proposing two models in place of the traditional : Edgar P Hibbert. CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This paper assesses the current status of the PLC, both conceptually and its applications, in the context of changes in the international marketplace, for example the drastic shortening of 'time to market.

' The paper considers other approaches to the international PLC, including incremental and evolutionary cycles. Re-Defining the International P.L.C. 'Re-defining the International P.L.C. - Deception or Diagnosis?' Z.

Dauhn MSP_ Novem Abstract This paper assesses the current status of the PLC, both conceptually and its applications, in the context of changes in the international marketplace, for example the drastic shortening of 'time to.

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